In-House Agency Marketing Campaign

With a new department name, a new director (me), and a new emphasis on partnerships and awesome creative, a marketing campaign was born. Inspired by symbiotic relationships, the campaign focused on perfect pairs working together in full appreciation of each other. Whimsical illustration was created to stand out among predictable corporate messaging. Witty dialogue and puns added a sense of humor to the campaign.

Some copy has been blurred in order to keep the pharmaceutical company anonymous.

Conversation is key to strategic partnerships, ergo the introduction of the talk bubble and "Let's Talk" tag line throughout the creative. Below, a cookie professes it's love to milk, a donut shares a fun moment with a cup of coffee, and a clean tooth expresses gratitude to a toothbrush.

Posters announcing our new name and highlighting our services created a refreshed awareness throughout the company.

All of this was accompanied by a 3 fold, die-cut media kit with elegantly embossed talk bubbles. One-sheets were created, covering all agency service offerings, and inserted in the inner pocket.

Signage was added to employee entrances throughout the building to make sure the in-house agency was always top of mind.

Oh, and let's not forget a complete website re-design which highlighted the work in a brand new portfolio and celebrated the people who create it.

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