Some copy has been blurred in order to keep the pharmaceutical company anonymous.
![](https://cdn.myportfolio.com/2801d52dbc873e727e9487f343b0b96b/f0e0fb43-db28-4aa9-b058-b05a146295ce_rw_1920.jpg?h=1fb06711b59a8d84195f540365936f7b)
Conversation is key to strategic partnerships, ergo the introduction of the talk bubble and "Let's Talk" tag line throughout the creative. Below, a cookie professes it's love to milk, a donut shares a fun moment with a cup of coffee, and a clean tooth expresses gratitude to a toothbrush.
![](https://cdn.myportfolio.com/2801d52dbc873e727e9487f343b0b96b/80a9ec55-56e9-4e11-8446-f85c5bc0de21_rw_1920.jpg?h=7f6daee6b014099e8b7a43c62d731838)
Posters announcing our new name and highlighting our services created a refreshed awareness throughout the company.
![](https://cdn.myportfolio.com/2801d52dbc873e727e9487f343b0b96b/6617bab9-d77d-4c5d-9110-28fc8a300cd1_rw_1920.jpg?h=84c62343ceeffc844f4a0b64d0e145bf)
All of this was accompanied by a 3 fold, die-cut media kit with elegantly embossed talk bubbles. One-sheets were created, covering all agency service offerings, and inserted in the inner pocket.
![](https://cdn.myportfolio.com/2801d52dbc873e727e9487f343b0b96b/8932e73927eb42109e545670_rw_1200.jpg?h=3dcba9b43f91449db7ae1995211bea1c)
Signage was added to employee entrances throughout the building to make sure the in-house agency was always top of mind.
![](https://cdn.myportfolio.com/2801d52dbc873e727e9487f343b0b96b/03ed6941-6e59-4063-bd8f-460c9864c3e1_rw_1920.jpg?h=69a0b36dea6dcb86f70274d66618ea60)
Oh, and let's not forget a complete website re-design which highlighted the work in a brand new portfolio and celebrated the people who create it.
![](https://cdn.myportfolio.com/2801d52dbc873e727e9487f343b0b96b/b6b31d99-93f3-4283-9e1e-1aed2cde7dab_rw_1920.jpg?h=01dd3be1656bd02d2898cf6d18a2697d)
![](https://cdn.myportfolio.com/2801d52dbc873e727e9487f343b0b96b/a58dadbc-7cb8-4c8f-8c39-41dd6d9300e1_rw_1920.jpg?h=3490648ada93d1003625946f90c1c19c)