"I want you to make an application that doesn't look or feel like an application." Those words, spoken by Oxygen's CEO Gerry Laybourne, guided the Agile development team while we designed and developed Ript.
Ript mimicked the acts of ripping, piling and arranging. It was part scrapbook, part visual to do list (or to buy list), part collaborative tool. You were able to drag and drop any type of image or text from an internet site, or your directory structure, and arrange all of your assets any way you see fit. Then share or print them.
We even brought in John Maeda to work with the team for a day, expand our thinking, and to give Ript a test drive.
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