On the homepage of Avaya's website, a single click would "uncube" a trapped office worker triggering animations that presented workers in environments outside of the office and outside of their cubicles.
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This digital campaign was used to create awareness around Avaya's Unified Communications products and services. Both signage in Times Square, and new animations on Avaya's website ran simultaneously - celebrating how Avaya technology can help office workers "escape the cubicle". Signage on both the Reuters and Nasdaq signs created a massive "can't miss it" presence in one of the world's busiest pedestrian intersections.