Avaya: Outdoor Signage and Website Marquee

This digital campaign was used to create awareness around Avaya's Unified Communications products and services. Both signage in Times Square, and new animations on Avaya's website ran simultaneously - celebrating how Avaya technology can help office workers "escape the cubicle". Signage on both the Reuters and Nasdaq signs created a massive "can't miss it" presence in one of the world's busiest pedestrian intersections.

On the homepage of Avaya's website, a single click would "uncube" a trapped office worker triggering animations that presented workers in environments outside of the office and outside of their cubicles.

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