TV Everywhere Apps: Mobile & Tablet
The goal: Increase video time spent and average revenue per user. The strategy: redefine and re-imagine the watching experience and release a new version of our apps that placed users and their behaviors in the spotlight. The challenge was to do it at scale: across multiple platforms, and across multiple brands. The apps allow people to stream their favorite TV shows and watch full episodes and exclusive clips on the go. Viewers are able to create a profile to continue watching episodes where they left off on any device. By signing in with their TV provider they gain full access to the entire library of content. If users don't have a TV provider, they can gain access to a limited number of episodes by creating a profile. The apps also feature Nielsen's proprietary measurement software - allowing us to capture TV ratings and contribute to overall corporate revenue goals.