The first was a very personal approach to promoting on-air shows. It was designed to feel like an actual person took the time to share what they thought were the best shows and what you should watch. Doodles, sticky notes and torn paper added to the collage feeling.
The second concept was a very neat and tidy corporate marketing approach. It felt a bit more like the Network was letting you know what was new, what to watch, and what the priorities were. A different delivery, but still effective.