The Home Screen features beautiful full bleed artwork with a comprehensive set of content metadata accompanied by a simple, clear, and obvious call to action in the hero marquee. The content hint below the hero marquee lets the user know there is much more to see with a simple click down.
Scrolling downward on the Home Screen brings users to content carousels, allowing them to browse and discover both live and on demand content. A yellow border clearly identifies the content in focus while metadata and a concise synopsis appear above. A click to the left opens global navigation, allowing users to search or explore additional sections such as Live TV, Movies, and Shows.
We design for every sheet of glass and screen size in which a user will possibly watch content. From the largest living room experience, to desktop, tablet, and mobile devices.
Pluto TV is known for its expansive live TV offering. The Channel Guide is a main feature in the experience allowing users to discover hundreds of channels. In the default view, users can channel surf to see what's currently on now, next, or later. The yellow outline clearly defines the content in focus while metadata and a synopsis appear above the guide. Behind the guide, a full screen video player displays the content currently being watched.
The channel guide also features category navigation on the left side of the main grid, enabling users to quickly jump to categories such as Sci-Fi, Comedy, or News to narrow the discovery process. A click on content that is also available on demand, or airing in the future, opens a side panel allowing the user to take further actions such as adding to a watch list or playing content from the start.
The mobile view of the channel guide displays what is "On Now" and allows users to quickly favorite channels with a swipe to the right. A tap on a show brings up a bottom sheet of information a user can access to get more info about the show, add content to a watch list, or see upcoming episodes.
One of the biggest changes we have made in the redesign is separating Movie and Show content. In each section, users can scroll down and discover content organized in carousel rows, or use the category navigation located at the top to narrow the discovery process and get to relevant genres of interest. The continue watching carousel row allows easy access to pick up where you left off.
Throughout the content discovery experience, personalized, popular, and curated content is presented to users. In the example above, "Top TV Shows" lets people know what everyone else has been watching.
We have taken a completely new approach to our content details. Beautiful full screen artwork sets the stage for a premium experience. Content metadata, a synopsis, and a primary call to action give users all the info they need to know to make a decision and start watching. The hinting of content at the bottom of the screen lets users know they can dive into seasons and episodes of series, find content they may also like, and access more details about the specific movie or show in which they are interested.
The new player controls have been simplified and unified across content types. Actions to restart on demand content, add movies to your watch list, favorite a channel, and other helpful features are all available in the player controls. The hint of a content tray below the controls enables easy access to discover more content relevant to what you are watching, or quickly access channels you have favorited. The "Next Episode" feature allows users to skip the credits and quickly jump into the next episode of the series they are watching.
Content end cards provide multiple suggestions for your next watch based on what you just watched. Or, if you are a fan of credits, you can elect to let them roll as well.
Apple TV search is displayed above. Recent searches appear in the left column for easy access to what you recently searched. As you enter search criteria, suggestive search kicks in and makes it easy to quickly get the results you are looking for - or expand your discovery process. Search results feature a Live TV content row, calling out channels and live shows that match your search criteria. Results for on demand content or future airing content appears below.
Our new registration walls are presented to unregistered users at specific times within the watching experience. These reg walls promote features a user can take advantage of by signing in or creating an account. Once in the registration flow, there are options for how a user would like to progress. It's a simple process with incredible value for both the viewer and the business.
