The entry point to the Car Week experience allowed users to visually browse the content available with custom artwork at center stage, and images of some of the sexiest cars to entice even an average car enthusiast.
As you scroll down the landing page, content is clearly featured with bold imagery, concise headlines, and obvious calls to action. As users go deeper, they are presented with entertaining and educational editorial content.
To improve and encourage engagement, there were no dead ends. More Car Week experiences were available throughout each section, as well as the opportunity to watch available video content.
