EDITORIAL WEB
Car Week
Car Week was a programming event on the HISTORY channel, a concentrated slate of content celebrating the history of the automobile, from the earliest combustion engines to the machines that defined American culture. The digital brief was to match that energy online: an accompanying web experience that extended the programming's reach, gave car enthusiasts a reason to engage beyond the broadcast schedule, and deepened the connection between the HISTORY brand and an audience that already cared deeply about the subject.
The design approach was deliberately bold - custom artwork, high-impact photography, and a content architecture built to pull users through the experience rather than present them with a menu and step back.
Landing page - custom artwork and hero imagery
The landing page opened with custom artwork and photography chosen specifically to stop a car fan mid-scroll. The visual direction wasn't illustrative, it was aspirational, treating the automobile the way the programming did: as an object of genuine cultural significance, not just transportation. The entry point established the tone before a single headline was read.
Landing page - content grid with editorial headlines
Scrolling down revealed a content grid that balanced visual impact with editorial clarity. Bold imagery anchored each story; concise headlines and unambiguous calls to action kept the path forward obvious. The layout was designed to reward browsing, each piece of content surfaced enough of itself to earn the click without giving away the story.
Article interior screens - editorial content
Article screens maintained the visual weight established on the landing page, pairing photography with editorial copy covering the full breadth of the Car Week content: Hollywood cars, land speed records, engineering milestones, and the cultural moments that made certain machines iconic. The design kept the reading experience clean without feeling stripped down, giving the subject matter the visual respect it deserved.
Cross-content navigation - no dead ends.
Every section of the experience connected outward. Related Car Week content and available video appeared throughout, ensuring that users who arrived at any point in the experience always had a clear path to more - eliminating dead ends and keeping engagement moving forward across the full breadth of the programming event.
